What is the White Label Program?
The Memory Booked Mortuary White Label Program allows funeral homes, mortuaries, and memorial service providers to offer a fully branded collaborative memorial photobook platform to the families they serve. Your logo, your colors, your name — powered by Memory Booked technology behind the scenes.
When a family begins planning services, you introduce them to a private, easy-to-use memorial page where family members and friends can contribute photos, stories, captions, and messages from anywhere in the world. Those contributions are compiled into a professionally designed, hardcover memorial photobook that families can treasure for generations.
There is no technology to build or maintain on your end. Memory Booked handles the platform, printing, fulfillment, and support — you provide the relationship and the brand.
Why partner with Memory Booked?
Memorial photobooks are one of the most valued keepsakes a family can receive after losing a loved one. By offering this service directly, your funeral home becomes more than a service provider — you become part of the healing process.
Deepen family relationships
Provide a tangible, lasting gift that families associate with your care. Memorial books become heirlooms passed down through generations, keeping your brand in homes for decades.
New revenue stream
Earn on every book printed through your branded platform. Pricing is tailored to your business — offer books as a premium add-on service, include them in packages, or provide them complimentary with high-tier arrangements.
Stand out from competitors
Most funeral homes offer identical services. A branded memorial photobook platform immediately differentiates you and positions your business as modern, thoughtful, and family-centered.
Zero tech overhead
No developers, no servers, no maintenance. Memory Booked manages the entire platform, from the contribution portal to printing and shipping. Your team simply introduces the service to families.
Collaborative from anywhere
Family and friends contribute photos and stories from their phones, tablets, or computers — no matter where they live. Perfect for families spread across states or countries.
Memorial fund integration
Families can pair their memorial photobook with a charitable gift fund, allowing friends and community members to contribute to a cause chosen by the family in their loved one's name.
How it works
Getting started is simple. Once your branded platform is live, the process is seamless for both your staff and the families you serve.
Family meets with you
During arrangement planning, introduce the memorial photobook as part of your service offerings. Provide the family with their unique project link or QR code.
Contributors add memories
Family, friends, and community members visit the memorial page to upload photos, write stories, and share messages — all from their own devices.
Family reviews & approves
The project organizer arranges the book, reviews every page, and completes a pre-print approval checklist before ordering.
Books are printed & delivered
Professional 10-inch hardcover books are printed on premium paper and shipped directly to the family — or to your funeral home for personal hand-delivery.
What families receive
Every family gets a complete memorial experience — not just a book, but a collaborative journey that brings people together during one of life's most difficult moments.
Branded memorial page
A beautiful, shareable project page featuring your funeral home's branding, the tribute details, and a simple way for anyone to contribute.
Photo & story collection
Contributors upload photos, write captions, and share written memories. The system supports images from phones, cloud storage, and social media.
Professional photobook
A premium 10-inch hardcover on archival-quality paper with professional binding. Multiple cover styles available.
Digital PDF option
Families who prefer digital can order a high-resolution PDF of their memorial book to share electronically or print locally.
Memorial gift fund
An optional charitable fund tied to the memorial, allowing friends and community to contribute to a cause chosen by the family.
Privacy controls
Full control over who can find and read each book. List it publicly, share it by link only, or collect memories that stay private to the family.
A meaningful addition to your business
The white label program is designed to integrate naturally into your existing service model. Whether you offer memorial photobooks as a standalone premium service, bundle them into packages, or provide them complimentary with top-tier arrangements, the program adapts to your pricing strategy.
Flexible partnership models
Every funeral home is different. We work with you to build a pricing and service model that fits your business, your families, and your community.
Fully branded under your funeral home
Families see your name, your logo, and your identity throughout their entire experience. The Memory Booked technology works behind the scenes — your brand is front and center.
What we customize
Your logo and brand colors on the memorial page, contributor portal, email communications, and the printed book itself (back cover or endsheet branding). Custom domain support available for your branded booking portal.
What we handle
Platform hosting and uptime, contributor experience, photo storage and processing, book layout tools, printing and quality control, order fulfillment and shipping, and technical customer support.
Frequently asked questions
No. Memory Booked manages all technology, hosting, and support. Your team simply introduces the service to families during arrangement meetings and provides them with their unique memorial page link.
There is no hard deadline. Most families collect contributions over 2 to 6 weeks, but the project remains open for as long as they need. Some families continue adding memories for months or even years after the service.
Absolutely. The white label program works for both new and past families. Many mortuaries introduce the service as a follow-up touchpoint — a thoughtful way to reconnect with families months or even years after services.
Pricing is customized for each partner based on your volume, service model, and how you want to position the product. We will work with you one-on-one to build a pricing structure that makes sense for your funeral home.
Yes. Families can order as many copies as they would like. It is common for extended family members to each want their own copy, and quantity discounts may be available depending on your partnership tier.
Families can upload any content they choose — including scans of funeral programs, obituary text, service photos, and more. The book layout tools make it easy to arrange these alongside personal photos and stories.
Partnership terms are discussed during your consultation. We offer flexible arrangements designed to work for funeral homes of all sizes, from independent family-owned homes to multi-location operators.