Sympathy & condolence

Something to send instead of flowers

Flowers arrive during the hardest week and are gone by the next one. A memory of the person, written down and printed in a book the family keeps, arrives once and stays.

Start a memory book See how it works
Free to set up · no payment until you print

Why "in lieu of flowers" keeps appearing in obituaries

Sympathy flowers are a genuine gesture, and families are grateful for them. They also arrive twenty at a time, need vases nobody has, wilt within the week the family is least able to deal with anything, and leave nothing behind. That is why so many obituaries now ask for something else.

What families consistently say they wish they had is different: the stories. The version of their mother that her coworkers knew. The photo from a trip in 1996 that only you have. The thing he said to you once that you never repeated to anyone. That is a gift only you can give, and no florist stocks it.

Adding a page to a memorial memory book takes about the time it takes to write a sympathy card, and the family reads it long after the service. If they are not collecting memories yet, you can start the book and send them the link — quietly, with no obligation on their part.

Red tulips lying beside two framed family photographs
Flowers last a week. A book of memories sits on the shelf for the rest of their life.
How it works

How to send a memory instead

Three or four minutes on your phone, and nothing for the family to manage.

STEP 1

Find or start the book

If the family shared a memory book link, open it. If they have not, you can start a project for them and send it along with your condolences.

STEP 2

Add your page

Upload up to three photos and write what you remember. No account, no app, and the photos are enhanced automatically.

STEP 3

Gift toward printing

Each $1.25 covers one printed page. Many people give the cost of the bouquet they would have sent, which usually funds a large part of the book.

STEP 4

The family keeps it

They can download a free PDF or order printed hardcovers for the household and for relatives who want one.

What families say they actually want

Not more to arrange, throw out, or write thank-you notes for.

Stories they have never heard

Most of what a person was to other people never reaches their family. A written memory is the only way it gets there.

Photos they do not have

Every friend and coworker has photos the family has never seen. Yours may be the only picture of a whole part of their life.

Nothing to manage

No vase, no delivery window, no wilting arrangement to clear off the counter during the worst week of their year.

Practical help

A gifted page pays directly toward a keepsake the family gets to keep, rather than something that lasts a week.

Works from anywhere

If you cannot attend the service — distance, health, timing — this is a real way to be present anyway.

It lasts

The finished book is a 10-inch hardcover the family can hand to their children, which a bouquet cannot do.

What to write when you do not know what to write

You do not need to be eloquent. Specific is better than eloquent, every time.

“How I knew them, and for how long.”
“The first time we met.”
“Something they did for me that they probably forgot.”
“What they were like at work, or on the team.”
“A small habit of theirs I still think about.”
“The thing I would want their family to know.”
Pricing

A page costs $1.25

Adding your memory is free. Gifting toward the printing is optional, and every dollar goes to the book itself.

$0

To start and collect

Create the project, invite everyone, and gather photos and stories for free. You only pay if you print.

$34.95

Printed hardcover, 20 pages

A 10-inch square matte hardcover with matte interior pages, plus shipping. Extra pages are $1.25 each.

$1.25

Per gifted page

Friends and family can chip in toward printing — each $1.25 covers one page of the finished book.

Questions

Questions about sending something instead of flowers

Is it strange to skip flowers?

No — many obituaries now specifically ask people to. Families are frequently overwhelmed by arrangements during the week they have the least capacity to handle them, and a written memory is something they come back to for years.

What if the family has not started a memory book?

You can start one and send them the link with your condolences. There is no cost to start or to collect, and no obligation for them to print anything.

How much should I give toward printing?

Anything from $1.25, which covers one page. Some people give roughly what a sympathy bouquet would have cost, which covers a substantial part of a book.

Do I need an account to contribute?

No. You open the link, add up to three photos and your memory, and leave an email address so the family can reach you.

Is it too late if the funeral has passed?

Not at all. Projects stay open as long as the family wants, and contributions that arrive weeks or months later are often the ones that mean the most, because they come when everyone else has moved on.

Can I keep my contribution private?

Yes. Contributions can be marked private so they are visible only to the family and invited guests rather than on a public page.

Related pages

More on memorial books and how they work.

A vase of yellow mimosa beside a cup of tea on a table
You can add a page yourself, or gift toward the printing of the family's book.

Send the story, not the bouquet

Add your memory to their book, or start one for the family and send them the link.

Start a memory book